Bullish Sentiment on Peloton? | n`2 | Article by CNBC

RETAIL

Peloton fires back at its portrayal in ‘Sex and the City’ reboot with own parody ad: ‘He’s alive’

PUBLISHED SUN, DEC 12 20214:18 PM ESTUPDATED AN HOUR AGO

KEY POINTS


  • Peloton published a parody commercial on Sunday in response to a plot in “Sex and the City” that sent shares of the company tumbling last week.

  • The decline piled onto a recent selloff, with shares down about 75% year to date.

  • Peloton has been facing slowing demand for its connected fitness equipment this year, as people return to gyms.


Peloton fires back at portrayal in 'Sex and the City' with parody ad (cnbc.com)


Fear

Uncertainty

Doubt


Media plays on emotion.



Peloton Chief Executive Officer John Foley also Tweeted on Sunday, “He’s alive.”
Its shares rose more than 5% on Monday.
The “Sex and the City” scene comes as Peloton in recent weeks has slashed its full-year forecast and frozen hiring, amid slowing demand for its products. Peloton faces heightened competition from other at-home fitness companies but also from gym chains that are luring previous users back.
Peloton was a huge pandemic beneficiary, as people were stuck at home and looking for ways to maintain healthy habits. Its stock benefited, too, rising more than 440% in 2020.